Blogs are a platform to share an individual’s or a company’s information, thoughts, expressions, feelings. Though it started more on terms like a personal diary now it has become widely popular and comes in close competition to social networking sites. There are millions of blogs online and people who are taking it up are also increasing rapidly. If you are a new bee (blogstarter) to blogging, it is vital to know a lot of details before taking in the plunge. Blogging is extremely easy now with the user friendly technology, so if you are not technology savvy it simply does not matter.
There are many unique advantages which a blog has over other mediums such as it is extremely interactive, most often the author and the readers share a personal rapport. Readers can leave their thoughts and comments to which the author can reply. This would help the author to fathom the reach of his content and helps in self-evaluation too. The Author can update his blogs frequently which makes sure that he is feeding the desires of his followers. These posts can be shared in social media and networking sites, which makes more people read and also can have links to other related websites or sometimes even product.
Blogging is also used by companies and industries as an effective tool for marketing as it boosts brand building and enables the business to widen its reach and traffic. It also helps them to create a warm rapport with the customers thereby ensuring the growth of customer base. It is also one of the easy and incredible and one of a kind of way to share information to the world. There are primarily two ways to start a blog; one is to start a free blog and second way is to start a blog on self-hosting platform.
Free Blogs: This is a perfect first time bloggers as for starters it is free and all the features and characteristics are pre customized. It would be ideal for those people who are just pursuing blogging as a hobby and is not looking at it as a career option (basically, not expecting any monetary returns from it). These platforms are extremely simple and easy to use, as all that is required is to register yourself to get started. It is very similar to getting an email account or creating a profile on Facebook. The blog gets activated instantly and provides the fun and entertainment which the user would want out of it. Some of the extremely popular blogs are Tumbler.com, Blogger.com, WordPress.com and Blog.com
Self-Hosted Blogs: If the person is a serious blogger and is looking at it as a career option (focussed on making money out of it), then this is the way to go. As self-hosting do not imply any restriction or curb on making revenue out of blogs. This also means that the owner would have the complete authority and control over the blog and its functionality. Each and every aspect of the online business would have to be managed including design aspects, setting up of the web server and installing the server.